We ACTIVATE Brands.
Your INSOURCED marketing team to help you scale and grow to the next stage.
littleMUCHO provides marketing activation services for early to mid-stage consumer brands.
we ARE
Trusted advisors that take a 360-degree view of your business. We ARE your marketing team with a strong affinity for brand integrity and deep digital e-commerce experience. We do this, unlike any agency through our unique approach of INSOURCING.
INSOURCING. Scale Smart.
You’ve reached a point where you need to scale your marketing efforts, but it seems like you only have limited options - to hire several full-time resources or an expensive and detached agency. But where do you start? There is another option.
This is why littleMUCHO developed an approach we call “INSOURCING”. We remove a lot of the risk and partner with you on your business, becoming a member of your team. It’s about what your business needs, not what we offer.
BRANDS We’ve Activated.
PREMIUM. Fractional Marketing.
When partnering with our INSOURCED team, you can access premium talent with leading experience but at a fraction of the cost. There is no need to settle for a full-time bench of mediocre players you are constantly trying to keep occupied in hopes of maximizing your investment and there is also no need to hire a full-time expensive veteran. Let’s talk!
SERVICES. What We Do.
LEFT BRAIN
We like data. Our team scours Google Analytics, and marketing tool reports to uncover insights and inform our recommendations to optimize.
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We start with a plan that maps to your objectives and considers your customer across the various channels.
Digital Strategy
Social Media Strategy
Performance Marketing Strategy
SEO + SEM
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Develop the targeted Communication Strategy in consideration of the business objective and target audiences. The communication Strategy will articulate the channels utilized and the associated timing. We will also collaborate on amplifying and planning brand activations and capitalizing on opportunistic activities.
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Google Analytics, third-party tools, advertising and marketing software reports as well as first-party data are some of our sources for insights.
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We build an outreach plan to target the customer and achieve the desired outcome. Occasionally we bring in our third-party media partner to help in this area.
Google Advertising
Social Advertising
Programmatic
Podcasts
Connected TV
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Setting up flows, automations, segments, and campaigns based on a contact strategy. We evaluate customer lifecycles and opportunities for re-contact.
ESP setup
Email Calendar Planning
Customer Management
List Building and Hygiene
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We build a social engagement strategy based on your customer profile and desired objectives.
Audience Research
Channel Strategy
Content Strategy
Partnership and Influencer Opportunities
RIGHT BRAIN
Communication requires creativity and discernment to breakthrough and inspire an audience. We study customers and connect with them with engaging and inspired ideas.
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Developing the plan to roll out content channel by channel post by post.
Social Content
Advertising Content
Editorial Content
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The team will create content for the relevant channels using assets from your brand team and or work to develop additional assets as needed for the desired objectives.
Content Creation - Instagram, Facebook, TikTok, YouTube, Pinterest, Linked In
Asset Development
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We will manage your social channel from posts to engagement and growth.
Audience Engagement
Channel Management - Instagram, Facebook, TikTok, YouTube, Pinterest, Linked IN
Audience Growth
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The team can source new influencers right for the brand and the desired objectives as well as help manage existing relationships.
Influencer Sourcing
Relationship Management
Contract Negotiation
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As an extension of your marketing team with a solid understanding of your business and customer, we will look for opportunistic relationships with people and other organizations to form partnerships that can extend the reach of the brand.
GLOBAL LUXURY FOOTWEAR BRAND
Made in Los Angeles featuring those “made” in Los Angeles.
EXPERIENCE. Authentic and Credible.
“I have spent much of my just over two-decade career running marketing and e-commerce teams for consumer brands from the inside. During this time never experienced the optimal mix of full-time in-house players and outsourced agency partners. The in-house team was often in need of more training, more experience, or both - or they were just plain turning over. The agency partner would try to understand our business but often just didn’t understand the customer. Our team’s background from all sides of the communication table is the filter we apply to our INSOURCING methodology.”
John E Ward. Founder / CEO
CASE STUDY. RE-INVENTING HERITAGE.
Expansion of a beloved brand.
Find Out How We Grew ROAS 400% For This Major Apparel Brand.
Get a free report showing how we grew this major apparel brand advertising ROAS within just weeks applying a few simple changes.