CASE STUDY: LEXDRAY

Luxury Luggage Brand

Activating this bespoke luxury luggage brand with award winning product used by well known professionals and personalities.

RESULTS

+27%

YoY Growth

CHALLENGES

Establishing a DTC brand in a crowded market with minimal brand loyalty, Lexdray forged a niche as a high-end luggage brand largely aimed at young urban professionals in creative fields. Large competitors had large distribution deals with retailers some more competitive price points.

SOLUTIONS

Focusing on key messages and lifestyle imagery to authentically engage the creative niche, we pushed advertising on META platforms. The strategy included top of funnel awareness, mid funnel and bottom of funnel re-targeting. The content was shot seasonally on location in relevant urban markets globally. .

Strategies included the following:

  • Communication Strategy - Segmented content and message by audience

  • Communication Planning - Rolled out content over a period of time creating emphasis and freshness

  • Paid Advertising - Content was additionally boosted for more reach and paid campaigns set up to push DTC e-commerce sales

DELIVERABLES

  • Communication Strategy

  • Paid Ad Plan and Management