CASE STUDY: KOZM

Launching A Sustainable Athletic and Yoga Brand

Activating this unique brand with veterans from the action sports arena and connecting with an evolved customer, conscious consumers.

RESULTS

+30%

YoY Growth

CHALLENGES

Emerging as a new brand with a leading sustainable approach was a little ahead of it’s time. Consumers still remain hesitant to vote their values with their wallets. Additionally, large players dominate the market in the new market shift to athleisure and a similar new brand entered the market with significant financial backing.

SOLUTIONS

Creating unique content that engages customers is a tricky endeavor. As a certified B Corp and with several high profile athletic friends as the jumping off point, several authentic campaigns were developed. These campaigns used influential people communicating the KOZM values as they aligned with their own and amplified the message.

A brand film was created as the primary storytelling vehicle. Social assets were created from the main piece.

  • Communication Strategy - Segmented content and message by audience

  • Communication Planning - Rolled out content over a period of time creating emphasis and freshness

  • Partnership Management - Seeded product to influencers for content and partnered with personalities to amplify the message

  • Paid Advertising - Content was additionally boosted for more reach and paid campaigns set up to push DTC e-commerce sales

DELIVERABLES

  • Campaign Video and Social Assets

  • Campaign Image Assets

  • Influencer Plan and Management

  • Paid Ad Plan and Management