CASE STUDY: BOB’S WATCHES

Building A Personality Through Content

Developing content and collaborations to build a lifestyle, personality and aesthetic in an otherwise commoditized space.

RESULTS

+30%

YoY Growth

CHALLENGES

This established online retailer of luxury watches looked to build the brand and solidify leadership in the category. Communicating credibility and authenticity was key in the crowded market where price is paramount but getting genuine products is challenging.

SOLUTIONS

Through a frequent and consistent variety of content creation, in both photo and video, a new aesthetic was communicated to identify with a variety of segments with cross interests. Influencer and brand collaborations were also leveraged to bolster credibility and amplify the reach.

DELIVERABLES

  • Photo and video assets

  • Brand partnerships

  • Dozens of Influencer collaborations and content

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