The Method
"Working with John was different from day one. He didn't just advise. He operated. The results speak for themselves: 40% YoY sales growth in 12 months."
Bill K.
COO, Troy Lee Designs
Right Fit
Established brands doing $5M to $50M that have plateaued, are spending more to get the same results, and want senior help without hiring a full-time CMO.
Troy Lee Designs
Troy Lee Designs tripled its US direct sales in a single year by getting more from the customers it already had.
US direct sales growth
+202%
CLAE
CLAE nearly doubled what it earned back from every ad dollar, without raising the budget.
Return on ad spend
2.4x to 4.7x
006 — Let's Talk
Every inquiry gets a personal reply, not a drip sequence, not an auto-responder. Usually within 48 hours. If there's a fit, I schedule a 30-minute discovery call.
How It Works
I don't just advise, I embed. I own the strategy, run the meetings, manage the team, and make the decisions. When execution requires specialized talent, I know exactly who to call and I have a deep bench. We can go from little to MUCHO overnight.
01 / Understand
Stakeholder conversations. Customer behavior audit. Channel and content review. Competitive mapping. The people, the brand, the purpose.
03 / Deliver
Campaign and content execution. Paid and organic media management. Weekly reporting and iteration. Ongoing strategic leadership. When, where, and how, precisely.
Selected Work
Plans
Plans
Three ways to engage… and get back in the room with your customer
No vague quotes. No surprises. Three ways to work together, built around how fast and close you need to get to your customer and how you want to work.
The Operator
Not finding what you need?
Reach out anytime. I'm happy to answer any questions before you commit to working together.
John E Ward
Customer Translator
How do I grow my business without spending more on ads?
Start with the customers you already have. Most established brands leave growth on the table in repeat purchase, email, referrals and how well their site turns visitors into buyers. At Bob's Watches, owned channels like email and SMS grew 77% in a single quarter, and the company grew 45% in a year without simply buying more traffic.
What does a fractional CMO actually do?
A fractional CMO is a senior marketing leader who works inside your business part time. I set the strategy, run the meetings, direct the team and any outside partners, and own the results, without the cost of a full-time executive hire.
How much does it cost to work with you?
The 10-question check is free. The Plan and Launch Sprint is a fixed 30-day engagement, and the fee is credited toward ongoing work if we continue. Ongoing partnerships are scoped to your business, so you always know the number before we start.
How do I get more repeat customers?
Give past customers a reason to hear from you that isn't a discount. That usually means a steady rhythm of useful email, content they would actually read, and a community around what they care about. It is the cheapest growth most businesses have, and the most overlooked.
How is this different from hiring an agency?
An agency works on your account from the outside. I work inside your team as a senior operator: I learn your customers, make decisions alongside you and bring in specialists only when the work calls for them. You get senior judgment without paying for layers of account management.
Who is this a good fit for?
Established brands, usually doing $5M to $50M, that have plateaued or are spending more to get the same results, and want senior help without hiring a full-time CMO. Luxury, lifestyle, fashion, design and considered purchases are where I have done my best work.
006 — Let's Talk
Every inquiry gets a personal reply. If there’s a fit, I schedule a 15-minute discovery call, no strings attached. hola@littlemucho.com
