CASE STUDY: TROY LEE DESIGNS

NetSuite to Shopify

A migration from an enterprise system to the ubiquitous Shopify e-commerce platform and global expansion.

CHALLENGES

  • Detaching from an enterprise level shop also serving as the business ERP

  • Navigating two different customer profiles with a Motorcross and Mountain Bike customer and their distinct differences

SOLUTIONS

  • Keyword and SEO - Researched relevant keywords for content prioritization and implemented on and off page SEO updates.

  • Global Calendar - Developed a global communications calendar aligning product pushes and messaging. Coordinated and consolidated communications.

  • Process Implementation - Implemented processes to include reporting, regular communication meetings for consensus and leveraged tools such as: Asana, Project Briefs, Slack, Google Suite

  • Project Management - Agile Project Management approach to drive functions

DELIVERABLES

  • Site architecture

  • Site map

  • Copy Guide

  • Wireframes for site

  • Final site(s)

RESULTS

+200%

YoY during the pandemic

.75% +

Growth in CVR on new platform