Up to 110% Growth YoY

Expanding A Heritage Brand To Direct

A growing DTC business and a business strategy increasing the focus on owned channels, motivated this brand to increase the focus on E-commerce globally.

The Challenge:

• Build the DTC Team

• Expand into new markets

The Strategy:

• Build the Team

• Establish Processes

• A Replatform US and Canada Sites

• Launch in EU Market

• Implement New Google and Social Ad Programs

• Implement Affiliate Marketing

The Actions:

• Built Integrated Team

• Sourced Marketing Manager

• Sourced Merchant E-commerce Manager

• Hired Acquisition Team

• Communication Planning

• Global Calendar

• Develop Go to Market Collateral

• Coordinated multi-channel communication strategies

• Additional Social Activation of Athletes and Influencers

• E-mail Cadence and Platforms Update

• Digital Advertising Launch

• Project Management

• Process Implementation

• Analytics Dashboard